In this day and age of technology, running an online business can be a piece of cake. However, there are a few obstacles that will stand in your way and you should be prepared to tackle them. The first hurdle is acquiring new customers. It is the most difficult step but can be achieved using an effective plan to improve chances of success.
Traffic on an online store or ecommerce page may increase but to convert those visitors to profitable customers there need to be more incentives. Online shoppers are prone to abandon their carts before checking out and it has a lot to do with the user experience and usability of the website. The purchasing process should be smooth and easy to navigate.
This eBook guides you on how to grow an ecommerce business and improve the conversion rate. It contains helpful tips to optimize the website and make it easier to use for all types of customers. The book tackles a few burning questions which have been listed below.
How Are New Customers Acquired?
When you are launching a new online business venture the first and foremost task is acquiring new customers. You can learn how to attract potential customers using online branding techniques such as search engine optimization and social media marketing.
How to Build the Perfect Ecommerce Website?
Online shoppers tend to be impatient which is why they want quick response from websites. The online stores must have easy-to-use navigation and must provide the best user experience.
How To Make the Shopping Cart Better?
Users are very likely to abandon their shopping carts before checking out. Certain aspects such as hidden costs, delivery options, editing options for the cart and total price display mode affect the user’s likelihood to purchase a product. Here’s some of the most popular articles that you can check: What is PCI DSS: Payment Card Industry Data Security Standard
How is Checkout Usability Improved?
The most important step of the online shopping process is check-out. It can be improved with more diverse payment method and guest check-out options.
How to Improve the Payment Process?
The key is to choose secure modes of payment and offer at least one option of each type such as credit cards, PayPal or cash on delivery.
Why Mobile Version of the Website is Necessary?
To reach out to maximum customers, the website of your online store must be compatible with all mobiles and handheld tablet devices because now most people do their shopping on the go.
Other articles than can be interesting for you:
- How the newest responsive design affects mobile first for web positioning
- What is PCI Compliant and How to Become One?
— Ecommerce Nation (@Ecom_Nation) 19 de abril de 2017